THE CREDIT UNION MODEL
Local, trusted, serving you… The values emphasised by branches of the Irish credit union movement in asserting their attractiveness to existing and potential customers are well known from media promotional campaigns. They embody attributes that would seem to advantage them greatly in their form of lending, particularly at a time when these distinguishing characteristics appear conspicuous by their absence in many other facets of the beleaguered sector of credit institutions.
In one respect, credit unions – which aspire to operate as local co-operatives not driven by …